Original: http://tarazatstudios.com/nucleus/media/2/20070610-Coke-ad.jpg
FINAL REVIEW --- DEC 9TH
14 years ago
Sunday, December 6, 2009
Final Reverse Engineering project
Original: http://tarazatstudios.com/nucleus/media/2/20070610-Coke-ad.jpg
Thursday, December 3, 2009
Monday, November 30, 2009
Friday, November 27, 2009
Wikipedia entry project
My original plan for this project was to vandalize the Twilight page and to see how long it took for it to be deleted. Apparently many people had the same idea as I did, as the Twilight page has been locked and is unable to be edited.
My next idea was to add to the page of former baseball player Jim Rice. Rice played for the Red Sox, and was controversially elected to the Hall of Fame last year. It was controversial due to the fact his statistical output over his career simply was not up to snuff, but after years of the Red Sox PR department chipping away at the voters, he finally got the bare minimum amount of votes and was elected.
What I did was to add some information about why Rice was a bad pick for the HOF. My edit is the last two sentences in the second paragraph.
EDIT, 11/29/09: The edit is still on the Wikipedia page after a couple of days. I have checked every day since the original edit and nothing was even slightly altered.
Tuesday, October 20, 2009
Midterm Part 2
The "senior moments" focuses on a touchy subject for elderly people without explicitly mentioning senility. I also mentioned the television show that is centered around the pill.
Sunday, October 11, 2009
Midterm 1
Throughout one’s life, arguably the most important part is the memories. If everyone and everything were to suddenly disappear; if the world suddenly became empty; the water gone, the ground we walk on blank, the one thing we’d have left are those memories. The loss of those memories is a terrifying proposition, but a possible future invention can solve that. A “memory pill” is being developed that could improve memory or destroy old, painful memories. Such a thing seems like it could market itself, but every product does need help. I would utilize two different marketing techniques to maximize visibility, interest, and business: product placement and emotional branding.
Product placement is a marketing concept that has been greatly vilified in recent years, and with good reason. Product placement is usually awkwardly inserted, and very obvious. It doesn’t help that product placement has greatly increased this decade due to the innovations in DVR technology, which allows viewers to fast forward through commercials. This leads advertisers to buy time on television shows. Characters will drink Coca Cola and drive Toyotas instead of unnamed brands. However, I believe that product placement with the memory pill can be executed much better, due to the nature of the product. A product like food or vehicles feel very forced with regards to plots and flow of the plot. When a person hears that a character is eating at McDonald’s, it is jarring to them. It is obviously bought time, and most people dislike such things. But the beauty of pills is twofold. One is that they usually have very “professional” and medical sounding names. If it isn’t something like procythlathylax, it’s something that doesn’t sound like a brand name like Ritalin. It is less jarring because it doesn’t sound like advertising. Secondly, pills are good things. People can choose not to eat at Burger King or drink Sprite because it’s really bad for them. Pills solve problems, though. Pills are good. So people aren’t offended when they’re mentioned or used in a TV show. Using that as a launching point, the possibilities are endless for product placement, both big and small. Maybe they can be inserted into a medical drama or police procedural. A psychiatrist can prescribe the memory pill to a patient on a show to kill traumatic memories. A cop can give the memory pill to make a witness remember what a criminal looked like. Even bigger than that, center an entire show on the memory pill. Maybe a show with a detective who has short term memory issues that takes the memory pill to help him along the way. Or another detective show with a protagonist who uses the memory pill as a secret weapon to remember evidence he’s collected better. Viewers will be amazed at such an innovation, thinking that it must be TV magic. But the beautiful part is that it will be real, and most importantly, a product that people want to buy.
But why will they want to buy it? That’s where the second marketing technique comes in: emotional branding. Emotional branding is crucial in the marketing of medicine. Medicine usually remedies some sort of emotion. A pill like Percocet on the surface remedies pain. But with the pain goes all the emotions that come with it. Anxiety, depression, anger, all of it is gone. The memory pill is an extremely easy pill to market with emotional branding. The key is nostalgia, and the target market will be middle aged and elderly people. Two types of ads should be released that explicitly exploit these people’s emotions. First is to promote how it will make you remember those long forgotten memories of your youth. For many people, they consider their teen years their peak. Maybe they were the homecoming queen or the captain of the football team, and now they are awash in mediocrity. But we can say that this memory pill can unlock those forgotten tales of youth and let you relive your “peak years.” In other words, this pill will make you forget (about your depressing current reality) by making you remember (your romanticized glory days). The second wave of ads will focus on “senior moments.” Senior moments are of course instances where a person in their middle ages or above will have a short term memory issue and blame it on a “senior moment.” Now, this probably happens to everyone, but paranoia of senility leads to the problem being artificially exacerbated. By attacking “senior moments,” we are in effect offering a fountain of youth, because it in theory will eliminate senility.
The memory pill is an extremely easy product to market, but like most things, it’d probably be marketed wrong. Something as revolutionary as this should not merely be presented in magazines you’d find in a doctor’s office. Using correct product placement and emotional branding, the memory pill could become a worldwide sensation.
Product placement is a marketing concept that has been greatly vilified in recent years, and with good reason. Product placement is usually awkwardly inserted, and very obvious. It doesn’t help that product placement has greatly increased this decade due to the innovations in DVR technology, which allows viewers to fast forward through commercials. This leads advertisers to buy time on television shows. Characters will drink Coca Cola and drive Toyotas instead of unnamed brands. However, I believe that product placement with the memory pill can be executed much better, due to the nature of the product. A product like food or vehicles feel very forced with regards to plots and flow of the plot. When a person hears that a character is eating at McDonald’s, it is jarring to them. It is obviously bought time, and most people dislike such things. But the beauty of pills is twofold. One is that they usually have very “professional” and medical sounding names. If it isn’t something like procythlathylax, it’s something that doesn’t sound like a brand name like Ritalin. It is less jarring because it doesn’t sound like advertising. Secondly, pills are good things. People can choose not to eat at Burger King or drink Sprite because it’s really bad for them. Pills solve problems, though. Pills are good. So people aren’t offended when they’re mentioned or used in a TV show. Using that as a launching point, the possibilities are endless for product placement, both big and small. Maybe they can be inserted into a medical drama or police procedural. A psychiatrist can prescribe the memory pill to a patient on a show to kill traumatic memories. A cop can give the memory pill to make a witness remember what a criminal looked like. Even bigger than that, center an entire show on the memory pill. Maybe a show with a detective who has short term memory issues that takes the memory pill to help him along the way. Or another detective show with a protagonist who uses the memory pill as a secret weapon to remember evidence he’s collected better. Viewers will be amazed at such an innovation, thinking that it must be TV magic. But the beautiful part is that it will be real, and most importantly, a product that people want to buy.
But why will they want to buy it? That’s where the second marketing technique comes in: emotional branding. Emotional branding is crucial in the marketing of medicine. Medicine usually remedies some sort of emotion. A pill like Percocet on the surface remedies pain. But with the pain goes all the emotions that come with it. Anxiety, depression, anger, all of it is gone. The memory pill is an extremely easy pill to market with emotional branding. The key is nostalgia, and the target market will be middle aged and elderly people. Two types of ads should be released that explicitly exploit these people’s emotions. First is to promote how it will make you remember those long forgotten memories of your youth. For many people, they consider their teen years their peak. Maybe they were the homecoming queen or the captain of the football team, and now they are awash in mediocrity. But we can say that this memory pill can unlock those forgotten tales of youth and let you relive your “peak years.” In other words, this pill will make you forget (about your depressing current reality) by making you remember (your romanticized glory days). The second wave of ads will focus on “senior moments.” Senior moments are of course instances where a person in their middle ages or above will have a short term memory issue and blame it on a “senior moment.” Now, this probably happens to everyone, but paranoia of senility leads to the problem being artificially exacerbated. By attacking “senior moments,” we are in effect offering a fountain of youth, because it in theory will eliminate senility.
The memory pill is an extremely easy product to market, but like most things, it’d probably be marketed wrong. Something as revolutionary as this should not merely be presented in magazines you’d find in a doctor’s office. Using correct product placement and emotional branding, the memory pill could become a worldwide sensation.
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